Reason Group Tower ( 匯城集團大廈 )

Client :

Billion Development & Project Management Ltd.

Location :

403-413 Castle Peak Road, Kwai Chung, NT

This 25 storey industrial building with a total GFA of 20,000m2 has 2 faces. The one facing the heavy traffic Castle Peak Road, Kwai Chung Section has a stern and bold appearance that can be easily read along the open road. The other looking over a sloping site onto the dense and multifarious city of Kwai Chung will favor a more developed and composed treatment highlighted by the combination of a varied fenestration design, forms and materials. The building on this side, the towering height of which rises from the ground uninterrupted confidently expressed by well-defined vertical elements such as the corner elevator core dressed in full-height metal panels; the staircase accentuated in deep tone and a series of vertical fins masking the parking floors. However, the other side is simply conveyed by horizontal lines emphasizing the stretch of the building along the road in uniformity and solidity.